On-Page SEO
Make Every Page Work Harder for Your Rankings
Your website has 47 pages, but only 3 rank on page 1. The problem? Most pages are optimized for nothing, targeting no keywords, and confusing both visitors and search engines about what they’re supposed to accomplish.
On-page SEO fixes this chaos by making every page serve a purpose, target specific keywords, and guide visitors toward becoming customers.
The Reality: 73% of websites have pages that compete against each other for the same keywords. It’s like having your sales team argue over the same customer instead of working together.
Why Most On-Page SEO Fails
You’ve probably seen “SEO-optimized” pages that read like robots wrote them: “Best lawyer Miami for Miami lawyer services in Miami.” Google’s algorithm is smarter than that—and so are your customers.
Modern on-page SEO isn’t about stuffing keywords. It’s about creating pages that answer specific questions better than any competitor.
Our On-Page SEO Strategy
Think of each page like a specialist in your business. Your homepage introduces your company. Service pages explain what you offer. Blog posts demonstrate your expertise. Every page has a job and keywords to match.
What We Optimize on Every Page:
Title Tags: Your 60-character elevator pitch to search engines
Meta Descriptions: The preview that convinces people to click your result
Header Structure: H1, H2, H3 tags that organize content logically
Content Quality: Information that actually helps your target audience
Internal Linking: Connections that guide visitors and share page authority
Images: Alt text and file names that support your keyword strategy
Related Services
Analytics and attribution work best when integrated with all marketing activities: Growth Strategy for strategic direction, Experiment Design for testing optimization, and all advertising channels for comprehensive measurement.
Construction Company Triples Qualified Leads
Reynolds Construction had 23 pages on their website, but prospects couldn’t find information about specific services like “commercial concrete work” or “design-build projects.”
On-Page SEO Solutions:
- Created dedicated pages for each service with specific keywords
- Optimized project galleries with descriptive alt text
- Added FAQ sections targeting common customer questions
- Internal linking between related services and past projects
Results in 6 Months:
- Qualified leads: 8 to 24 monthly average
- Page 1 rankings: 3 to 19 keywords
- Bounce rate: 67% to 41%
- Pages per session: +89% (visitors exploring more services)
On Page SEO Timeline
What Progress Actually Looks Like
Ranking Improvements
6-8 Weeks
Competitive Rankings
3-4 Months
On-Page SEO Pricing
| Service | Description | Price |
|---|---|---|
| Page Optimization | Keyword research, content optimization, technical elements | $125/page |
| Content Creation | New pages written from scratch | $200/page |
| Monthly Package | 8 pages optimized monthly | $800/month |
On-Page SEO Optimization
Technical On-Page Elements
Beyond content, every page needs technical optimization that most businesses miss:
- URL Structure: Clean, keyword-friendly URLs that make sense to humans
- Schema Markup: Code that helps search engines understand your content
- Page Speed: Loading times under 3 seconds for better user experience
- Mobile Optimization: Perfect display on all device sizes
- Core Web Vitals: Google's user experience metrics for ranking factors
On-Page SEO Checklist
Every optimized page includes:
- Primary keyword in title tag and H1
- Secondary keywords in H2 and H3 headers
- Natural keyword usage throughout content (1–2% density)
- Internal links to related pages with descriptive anchor text
- Optimized images with keyword-rich alt text
- Meta description that encourages clicks
- Clear call-to-action guiding visitors to next steps