E-commerce SEO
Turn Product Searches into Sales
Your online store has 500 products, but only 12 show up in Google searches. Potential customers are searching for exactly what you sell, but they’re buying from competitors because they can’t find your products.
E-commerce SEO is different from regular website optimization. Product pages, category structures, and shopping behaviors require specialized strategies that most general SEO agencies don’t understand.
E-commerce Reality: 37% of e-commerce traffic comes from organic search, but only 23% of online stores have proper SEO optimization. Your competitors are leaving money on the search results table.
Why E-commerce SEO Is More Complex
Unlike service businesses with 10-20 pages, e-commerce sites have hundreds or thousands of pages that need optimization. Product descriptions, category pages, filtering options, and inventory changes create unique challenges.
Add seasonal shopping patterns, product availability changes, and price competition, and you need SEO strategies that most agencies can’t handle.
Our E-commerce SEO Services
Product Page Optimization
- Unique product descriptions that sell and rank
- Image optimization with descriptive alt text
- Product schema markup for rich snippets
- Customer review integration and optimization
Category and Collection Pages
- Commercial keyword targeting for category pages
- Faceted navigation SEO (filters that don’t hurt rankings)
- Related product recommendations for internal linking
- Seasonal collection optimization and updates
Related Services
Combine with Performance Marketing for immediate product advertising or Web Design for conversion-optimized product pages.
Outdoor Gear Store Triples Organic Revenue
MountainGear.com was getting traffic but struggling with conversions. Their product pages ranked poorly, and customers couldn’t find specific items through search.
E-commerce SEO Strategy:
- Rewrote 200+ product descriptions with buyer-focused keywords
- Optimized category pages for commercial search terms
- Implemented product review schema and user-generated content
- Created seasonal collection pages for camping, hiking, and winter sports
Results After 8 Months:
- Organic revenue: +234% increase
- Product page rankings: 47 keywords in top 5 positions
- Conversion rate: 2.1% to 4.3%
- Average order value: +67% (better product discovery)
E-Commerce SEO Timeline
Proper optimization compounds over time as product catalog grows.
Product Pages
4-6 Months
Competitive Category Keywords
6-8 Months
Analytics & Attribution Pricing
| Plan | Description | Price |
|---|---|---|
| Startup Store | Up to 100 products | $1,200/month |
| Growing Business | 100–500 products | $1,800/month |
| Enterprise | 500+ products with advanced features | $2,800/month |
Ecommerce SEO Strategy
Product Page SEO That Converts
- Title Tag Formula: Brand + Product + Key Feature + Model/Size
- Product Descriptions: Benefits-focused content that helps customers decide
- Image Optimization: Multiple angles with keyword-rich file names
- Customer Reviews: Schema markup showing star ratings in search
- Related products based on customer behavior
- Category to product linking with commercial anchor text
- Cross-selling through content connections
- Seasonal promotions linked from product pages
Category Page Optimization
Most e-commerce sites treat category pages like product lists. We optimize them as landing pages for commercial keywords.
- Buying guide content above product listings
- Filter options that don’t create duplicate content
- Pagination that preserves link equity
- Related category suggestions for deeper browsing
- "Best for [use case]"
- "[Product category] under $[price]"
- "[Brand] vs [competitor] comparison"
- "Professional reviews"
Seasonal E-commerce SEO
- Gift guide pages for major shopping seasons
- Seasonal keyword research and content planning
- Inventory-based promotions and landing pages
- Email integration with organic strategies
- Back-to-school campaigns for relevant products
- Summer/winter seasonal product highlighting
- Tax season for business and professional products
- Industry-specific seasonal demand