Multilingual SEO
Expand Your Market Beyond English
Your product or service has global appeal, but 75% of internet users prefer browsing in their native language. While competitors fight over English keywords, untapped markets are searching in Spanish, French, German, and dozens of other languages.
Multilingual SEO opens these markets by making your website discoverable and relevant to international audiences. Done right, it can double or triple your addressable market.
Global Opportunity: Only 25% of internet content is in English, but 60% of websites only serve English speakers. This creates massive opportunities for businesses willing to invest in multilingual optimization.
Why Most Multilingual SEO Fails
Google Translate + new domain = disaster. Machine translation creates content that confuses search engines and insults native speakers. Duplicate content penalties, cultural missteps, and technical implementation errors kill most multilingual SEO attempts.
Successful multilingual SEO requires native-level content creation, cultural adaptation, and technical implementation that tells search engines which language serves which audience.
Our Multilingual SEO Approach
Content Localization (Not Just Translation)
- Native speakers create content for each target market
- Cultural adaptation of messaging and offers
- Local market research for keyword preferences
Technical Implementation
- Hreflang tags for proper language targeting
- URL structure optimization (/es/, /fr/, or country-specific domains)
- Duplicate content prevention across language versions
Related Services
Analytics and attribution work best when integrated with all marketing activities: Growth Strategy for strategic direction, Experiment Design for testing optimization, and all advertising channels for comprehensive measurement.
SaaS Company Expands to Spanish-Speaking Markets
TechSolutions was generating $50K monthly revenue from English-speaking customers but missing opportunities in Mexico, Spain, and South America where their software solved similar problems.
Multilingual SEO Strategy:
- Spanish website with localized content (not translated)
- Market-specific keyword research for Mexican vs. Spanish preferences
- Local customer testimonials and case studies
- Currency and payment method localization
Results After 10 Months:
- Spanish market revenue: $0 to $18K monthly
- Organic traffic from Spanish searches: +340%
- Customer acquisition cost: 67% lower than English paid ads
- Market expansion: 3 additional countries now generating revenue
Multilingual SEO Timeline
What Progress Actually Looks Like
Market Research & Technical Setup
Months 1-2
Content Creation & Initial Optimization
Months 3-4
Local Citation Building & Cultural Adaptation
Months 5-6
Market-Specific Optimization & Expansion
Months 7+
Multilingual SEO Pricing Pricing
| Plan | Description | Price |
|---|---|---|
| Two-Language Site | English + one additional language | $1,800/month |
| Three-Language Site | Includes technical implementation | $2,400/month |
| Enterprise Multi-Language | 4+ languages with advanced features | $3,200/month |
Technical Considerations for International SEO
URL Structure Options
- Subdirectories: yoursite.com/es/ (easiest to implement)
- Subdomains: es.yoursite.com (separate site management)
- Country-Specific Domains: yoursite.es (strongest local signals)
Hreflang Implementation
- Proper language and region codes (es-MX vs es-ES)
- Self-referencing hreflang tags
- XML sitemap inclusion for all language versions
- Search Console setup for international targeting
Content Strategy for Each Market
- Local competitor analysis for each target market
- Cultural preferences and taboos research
- Local business practices and customer expectations
- Market-specific testimonials and social proof
- Native keyword research (not translated English keywords)
- Local search intent analysis and content mapping
- Market-specific FAQs and customer concerns
- Cultural adaptation of calls-to-action and offers