Local SEO
Dominate Your Geographic Market
Your ideal customers are searching for businesses like yours right now, but they’re finding your competitors instead. “Plumber near me,” “best restaurant downtown,” “law firm Atlanta”—these local searches represent customers ready to buy, but only if they can find you.
Local SEO puts your business on the map—literally. It’s the difference between being invisible in local searches and being the obvious choice when customers need what you offer.
Local Opportunity: 46% of all Google searches have local intent, but 64% of businesses don’t have a complete local SEO strategy. Your competitors are leaving money on the table.
Why Local SEO Matters More Than Ever
Google’s algorithm prioritizes local results for location-based searches. Someone searching “coffee shop” sees different results than someone searching “coffee shop Chicago.” Location determines which businesses get visibility.
But here’s what most businesses miss: local SEO isn’t just about Google Maps. It affects regular search results, voice searches, and mobile browsing—all the ways modern customers find local businesses.
Our Local SEO Services
Google My Business Optimization
- Complete profile setup with all business information
- Regular posts about services, offers, and company updates
- Review management and response strategies
Local Citation Building
- Consistent NAP (Name, Address, Phone) across all directories
- Industry-specific directory submissions
- Local business association memberships
Related Services
Combine with Off-Page SEO for broader authority building or Performance Marketing for immediate local advertising results.
VAC Company Expands Across Three Cities
Mountain Air Conditioning was dominant in their home city but invisible in neighboring markets despite serving a 50-mile radius.
Local SEO Strategy:
- Created dedicated pages for each service city
- Built citations in local directories for all three markets
- Optimized Google My Business for multiple locations
- Generated reviews from customers in each geographic area
Results After 6 Months:
- Service calls: +127% across all three cities
- Google My Business views: +234% increase
- Local pack rankings: Position 1-3 for primary keywords
- Cost per lead: 43% reduction compared to paid ads
Local SEO Timeline
Local SEO typically shows results faster than traditional SEO
Local Pack Improvements
2-3 Months
Full Optimization Effects
Month 6
Analytics & Attribution Pricing
| Service | Description | Price |
|---|---|---|
| Single Location | GMB management, citations, and localized content creation | $800/mo |
| Multi-Location | Up to 3 locations with complete local SEO optimization | $1,200/mo |
| Enterprise | 5+ locations with advanced local strategy and scaling | $1,800/mo |
Local Ranking Factors That Matter
Google My Business Signals (25% of ranking factors)
- Complete business information and regular updates
- Customer reviews and business owner responses
- Photos and videos showcasing products/services
- Posts about offers, events, and company news
Citation Consistency (20% of ranking factors)
- Identical NAP information across all online directories
- Industry-specific citation sources
- Quality over quantity approach to directory submissions
On-Page Local Signals (20% of ranking factors)
- Location-specific keywords in title tags and content
- Local business schema markup
- Embedded Google Maps and contact information
- City and neighborhood-specific landing pages
Multi-Location Local SEO
Businesses with multiple locations face unique challenges: avoiding duplicate content while optimizing for different geographic markets.
Our Multi-Location Strategy:
- Unique content for each location highlighting local market differences
- Separate Google My Business profiles with location-specific optimization
- Local landing pages that don't compete with each other for keywords
- Review management across all locations with centralized monitoring