Lifecycle & Email Automation
Turn One-Time Customers Into Repeat Revenue
Your business spends $200 to acquire a customer who buys once for $150, then disappears forever. Meanwhile, existing customers who know and trust your brand could buy again and again—if you stayed in touch systematically.
The Retention Reality: Acquiring a new customer costs 5-7x more than retaining existing ones, but 44% of businesses focus more on acquisition than retention. Email marketing has the highest ROI of any marketing channel at $42 return for every $1 spent.
Why Most Email Marketing Fails
Your customers probably get 121 emails daily, but yours get deleted without opening. Most email marketing fails because it’s generic, irrelevant, and focused on selling instead of providing value.
Effective email automation is about sending the right message to the right person at the right time based on their behavior and lifecycle stage.
Our Lifecycle Email Strategy
Customer Journey Mapping
Awareness Stage: Educational content for problem-aware prospects
Consideration Stage: Comparison content and social proof for evaluation
Purchase Stage: Decision-support content and risk reduction
Onboarding Stage: Success enablement and value demonstration
Behavioral Trigger Automation
Welcome Series: New subscriber onboarding and expectation setting
Abandoned Cart Recovery: E-commerce purchase completion sequences
Post-Purchase Follow-up: Customer success and feedback collection
Related Services
Lifecycle email works best combined with Analytics & Attribution for performance measurement and Growth Strategy for customer journey optimization.
Professional Services Firm Increases Client Value 67%
Strategic Consulting was great at acquiring new clients but struggled with retention and expansion. Average client relationship lasted 8 months with minimal upselling.
Lifecycle Email Implementation:
- Created educational email series for different service areas
- Implemented client success milestone tracking and celebration
- Developed case study sharing and industry insight newsletters
Email Automation Sequences:
- New client onboarding: 8-email series over 60 days
- Project completion follow-up: Success celebration and testimonial requests
Results After 10 Months:
- Average client lifetime value: +67% increase
- Client retention rate: 8 months to 18 months average
- Referral generation: +156% increase in qualified referrals
Email Automation Setup Timeline
What Progress Actually Looks Like
Basic Sequences
3-4 weeks
Comprehensive Lifecycle Programs
6-8 Weeks
Initial Results
30-45 Days
Full Lifecycle Impact
6 months
Lifecycle Email Pricing
| Service | Description | Price |
|---|---|---|
| Basic Automation Setup | Welcome series, abandoned cart, basic triggers | $1,200/mo |
| Advanced Lifecycle Program | Complete customer journey automation | $1,800/mo |
| Enterprise Email Marketing | Advanced segmentation and personalization | $2,400/mo |
Advanced Email Automation Features
Growth Road-Map Creation
Growth strategy development takes 4–6 weeks for comprehensive analysis and road-map creation. Initial implementation shows results within 60–90 days, with significant improvements within 6 months.
- Impact vs. effort analysis for all potential initiatives
- Resource requirement assessment and allocation
- Timeline development with realistic milestones
- Risk assessment and mitigation planning
- Phase 1: Quick wins (30 days)
- Phase 2: Medium-impact setup (60–90 days)
- Phase 3: High-impact, long-term (6–12 months)
- Phase 4: Innovation & expansion (12+ months)