Performance Marketing
Get Sales Now While SEO Builds
Your business needs sales today, not in 8 months. While SEO builds your long-term foundation, performance marketing drives immediate results through Google Ads, Facebook advertising, and conversion-focused campaigns.
Think of performance marketing as the bridge between your current revenue needs and your future organic growth. It’s measurable, scalable, and designed to pay for itself from day one.
The Performance Promise: Every dollar spent should return $2+ in revenue within 60 days. If campaigns don’t hit this target, we adjust or pause them.
Why Performance Marketing Works When SEO Doesn't
SEO is a long-term investment. Performance marketing is immediate business growth. You can launch campaigns Monday and have customers by Friday.
But here’s the trap most businesses fall into: they treat performance marketing like set-it-and-forget-it advertising. Real performance marketing requires daily optimization, constant testing, and obsessive focus on return on ad spend.
Our Performance Marketing Services
Google Ads Management
- Search campaigns for high-intent keywords
- Shopping campaigns for e-commerce
Facebook & Instagram Advertising
- Interest-based targeting for new customers
- Lookalike audiences based on best clients
Conversion Optimization
- Landing page creation and testing
- Checkout flow improvements
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E-commerce Store Achieves 4.2x ROAS
SportGear Online was spending $5,000 monthly on Google Ads with a 1.8x return. They were breaking even but couldn’t scale without losing money.
Performance Marketing Transformation:
- Restructured campaigns around profitable products
- Created high-converting landing pages
- Implemented advanced tracking and attribution
- Added Facebook remarketing for abandoned carts
Results After 4 Months:
- Return on ad spend: 1.8x to 4.2x
- Cost per acquisition: $89 to $34
- Monthly revenue: +156% increase
- Profitable scale: $5K to $15K monthly ad spend
Performance Marketing Strategy
Foundation and Testing
Account Setup, Competitor Analysis & Initial Campaign Launch
Month 1
Optimization and Scaling
Performance Data Analysis, Creative Testing & Attribution Setup
Month 2-3
Scaling and Diversification
Budget Allocation, Advanced Targeting & SEO Integration
Month 4+
Performance Marketing Pricing
Management Fee Structure: 15% of ad spend up to $10K monthly, then 10% above $10K. This aligns our success with your results.
Frequently Asked Questions
What's the minimum budget needed for performance marketing?
$2,000 monthly for Google Ads, $1,500 for Facebook. Below these amounts, platforms don’t have enough data for effective optimization. Most successful campaigns spend $3,000+ monthly across platforms.
How quickly can I see results?
Initial data within 7-14 days, meaningful results within 30-45 days. Unlike SEO, performance marketing provides immediate feedback, allowing rapid optimization and scaling of successful campaigns.
Do you guarantee specific ROAS targets?
We target 3x+ ROAS for most businesses, but results depend on industry, competition, and offer strength. We guarantee transparent reporting and optimization work—if campaigns don’t perform, we adjust strategy at no extra cost.
Can performance marketing work for B2B companies?
Yes. B2B campaigns focus on lead generation rather than direct sales. We typically see $50-200 cost per qualified lead depending on industry and deal size. LinkedIn ads often work better than Facebook for B2B.
How do you track performance across multiple platforms?
Advanced tracking setup including Google Analytics 4, Facebook Pixel, conversion APIs, and custom attribution modeling. You’ll see exactly which platforms, campaigns, and ads generate actual customers, not just clicks.